TradingExtra.co.uk

All personal information collected and used from the TradingExtra site will be processed in accordance with the 1998 Data Protection Act.

INFORMATION COLLECTED

Online Advertisements
In order to place an advertisement on the TradingExtra web site, you will need to register. We will require you to supply your name, date of birth, e-mail address, postal address and postcode

1.     To generate an overall audience profile of visitors using the TradingExtra web site. This information is then used to assist in developing relevant content on the site as well as ensuring that trade advertisers looking to reach specific audience groups are encouraged to place their stock or promotions on the site.

2.     To provide our web site visitors with the option to receive the TradingExtra monthly email bulletin, as well as the option to receive email and postal offers from selected third party companies that TradingExtra believes may be of interest to them.

3.     To support our E-alerts functionality - whereby visitors to our site can store settings on article searches and/or set up alerts to be notified (by email) - when a specified article appears for sale on the TradingExtra web site. Unless a visitor supplies their email address, we are unable to send such alerts.

4.     To limit access to the full range of fields within the search form in order to maintain an overall faster search facility. By providing limited access to all our search fields, notably free text entry boxes, we are able to limit the impact on the performance of our search engine during periods of intense user activity. Whilst all users gain unhindered access to the key database fields, (such as Make and Model) fields that generate more intensive database processing (such as free text fields), are limited to those users who register.

5.     To support our 'Send To Mobile' functionality - whereby visitors to our site can send details of articles for sale to mobile phones.  

USE OF COOKIES

When you visit our web site we issue a "cookie" or unique identification code that enables us to recognize your computer and store settings to help facilitate your use of our site.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

·         the ability to pre-fill the search form with your postcode, thus preventing the need to re-input it each time you need to run a search.

·         unhindered access to all the fields within our advanced search settings.

·         ready access to an online record on past advertisements you may have placed via the site.

·         access to our E-alert functionality. If your computer is cookie enabled we are also able to limit the number of occasions you are exposed to certain display advertisements on our site (such as banners and pop-up boxes). On most occasions this will mean you never see the same pop-up advertisement more than twice each time you visit the TradingExtra web site.

Please note you need to enable cookies in your browser in order to place an advert. For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/ 

Why we use cookies
TradingExtra uses cookies for 4 purposes:

1.     To enable the delivery of functionality that improves the ease and speed of using the TradingExtra web site (see above).

2.     To frequency cap display advertisements, particularly pop-up boxes. By limiting advertisement exposure we provide a more compelling user experience for site visitors and also ensure that advertisements on TradingExtra are more evenly spread across our user base.

3.     To enable us to track the relative demand for different types of articles on the site. Such information enables us to better target advertising at users searching for specific articles.

4.     To enable us to track the relative popularity of disparate parts of our site. This in turn enables us to concentrate our efforts on developing those parts of the site that are generating the greatest consumer demand.